The Benefits of Using Promotional Pens
Promotional products are an excellent but low-cost way of advertising your business. The fact that they are cheap and easy to produce, makes them great tools for the business owner to take advantage of. People in general enjoy receiving free things so whenever they use the item or see it, your company name is placed foremost in their minds and your business is perceived in a positive light since it was given in the form of a gift.
Why Use Promotional Pens?
Studies have shown that eighty four percent of people retain names of companies who gave them gift items, and, according to a study done by the Advertising Specialty Institute in 2010, a single pen is the most frequently used promotional product in its category by being used on average 18.3 times per month.
Promotional products are more effective than billboards or radio ads because they can be passed from person to person and they can end up in different places, being seen by people who may have never heard of your company before. Pens especially are the perfect promotional items to give away as they are useful to everyone as well as small enough to be carried everywhere.
How Promotional Pens Help your Business?
They are an obligation-free way of exposing potential customers to your company. They work because people are always coming into contact with them and the more people are subjected to your brand the more your company will be recognized. Even in today’s electronic age of cell phones and smart phones, people still prefer using the old but reliable pen to write down their to-do lists.
Giving away gift items like promotional pens are not only a very effective way of gaining customers but they also cultivate employee loyalty. Giving employees gifts make them feel like they are part of your team and making them feel this way gives them more drive to perform better as well as creating a more positive feeling in the company. Promotional pens with the company logo on it can be given away by employees to their friends and family as well.
The pen is the most effective promotional tool for any business owner for a number of reasons:
- Pens are one of the things businesses use unfailingly each day
- People are constantly taking notes, writing reports, and jotting down grocery lists
- and more importantly, people share pens a lot
Promotional pens reaches a vast number of potential customers through sharing. Every time someone uses the pen it breeds familiarity with your product therefore you are more likely to get a call if your product or service is required and because promotional pens are very useful, a positive association is given to the giver – your company.