Tag Archives: Advertising Specialty Institute

MASI- Bill Haas

MEDIA RELEASE

For Immediate Release

 MASI_logo

ASI Awards MASI Certificate to Bill Haas

Ad specialty pro earns the industry’s most prestigious education award

 

TREVOSE, PA – September 23,2014 – The Advertising Specialty Institute has awarded Bill Haas with a Master of Advertising Specialty Information (MASI) certification – the industry equivalent of a master’s degree.

MASI holders are recognized as the true industry experts who’ve cultivated profitable and collaborative relationships with distributors, suppliers and decorators. This designation is a testament to their contributions to the advertising specialty industry.

To date, more than 550 graduates of the Advertising Specialty Institute Certification Program have received their certifications.

“We are so proud of the graduates of the Advertising Specialty Institute Certification Program,” said ASI President and Chief Executive Officer Timothy M. Andrews. “We launched this program to provide members with the skills they need to out-think, out-perform and out-service the competition. We couldn’t be happier so many members are seizing the opportunity to set themselves apart through quality education.”

To date, over 22,500 industry professionals have registered for free classes needed to obtain an ASI certification. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at ASI trade shows, making ASI the largest educator in the $17 billion ad specialty industry. Each year, ASI commits $1.3 million to educate its members.

The Advertising Specialty Institute Certification Program is the industry’s only free certification program, created on a user-friendly digital platform. All courses are tracked automatically via a digital campus, so participants can easily access their transcripts and remaining course requirements.

Both live and online ASI Education courses qualify for credit. Candidates must complete certification within three years of beginning the program. Following defined guidelines, courses taken at a past ASI Show, on the ASI Education Online Learning Center, or completed at major industry events, such as the PPAI Expo or regional association conferences, are eligible for transfer.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The ASI Show at asishow.com, and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

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MEDIA RELEASE

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ASI Awards BASI Certificate to Bill Haas

Ad specialty pro earns the industry’s most prestigious education award

 

TREVOSE, PA – November 3, 2013– The Advertising Specialty Institute has awarded Bill Haas with a Bachelor of Advertising Specialty Information (BASI) certification – the industry equivalent of a bachelor’s degree.

BASI holders are recognized as industry experts who have the knowledge they need to thoroughly understand and navigate the promotional products marketplace profitably, and develop solid relationships with their colleagues that will help them prosper in the industry.

To date, more than 550 graduates of the Advertising Specialty Institute Certification Program have received their certifications.

“We are so proud of the graduates of the Advertising Specialty Institute Certification Program,” said ASI President and Chief Executive Officer Timothy M. Andrews. “We launched this program to provide members with the skills they need to out-think, out-perform and out-service the competition. We couldn’t be happier so many members are seizing the opportunity to set themselves apart through quality education.”

To date, over 22,500 industry professionals have registered for free classes needed to obtain an ASI certification. In 2010 alone, 4,600 distributors took more than 16,000 live education courses at ASI trade shows, making ASI the largest educator in the $17 billion ad specialty industry. Each year, ASI commits $1.3 million to educate its members.

The Advertising Specialty Institute Certification Program is the industry’s only free certification program, created on a user-friendly digital platform. All courses are tracked automatically via a digital campus, so participants can easily access their transcripts and remaining course requirements.

Both live and online ASI Education courses qualify for credit. Candidates must complete certification within three years of beginning the program. Following defined guidelines, courses taken at a past ASI Show, on the ASI Education Online Learning Center, or completed at major industry events, such as the PPAI Expo or regional association conferences, are eligible for transfer.

About ASI
The Advertising Specialty Institute is the largest education, media and marketing organization serving the advertising specialty industry, with a membership of over 26,000 distributor firms (sellers) and supplier firms (manufacturers) of advertising specialties. Supplier firms use ASI print and electronic resources to market products to over 23,000 ASI distributor firms.  Distributor firms use ASI print and electronic resources, which contain nearly every product in the industry from more than 3,500 reputable suppliers, to locate supplier firms and to market services to buyers. ASI provides catalogs, information directories, newsletters, magazines, websites and databases, and offers e-commerce, marketing and selling tools. Visit ASI and The ASI Show at asishow.com, and on Facebook, Twitter, LinkedIn, YouTube and the CEO’s blog.

The Benefits of Using Promotional Pens

The Benefits of Using Promotional Pens

Promotional products are an excellent but low-cost way of advertising your business. The fact that they are cheap and easy to produce, makes them great tools for the business owner to take advantage of. People in general enjoy receiving free things so whenever they use the item or see it, your company name is placed foremost in their minds and your business is perceived in a positive light since it was given in the form of a gift.

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Why Use Promotional Pens?

Studies have shown that eighty four percent of people retain names of companies who gave them gift items, and, according to a study done by the Advertising Specialty Institute in 2010, a single pen is the most frequently used promotional product in its category by being used on average 18.3 times per month.

Promotional products are more effective than billboards or radio ads because they can be passed from person to person and they can end up in different places, being seen by people who may have never heard of your company before. Pens especially are the perfect promotional items to give away as they are useful to everyone as well as small enough to be carried everywhere.

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How Promotional Pens Help your Business?

They are an obligation-free way of exposing potential customers to your company. They work because people are always coming into contact with them and the more people are subjected to your brand the more your company will be recognized. Even in today’s electronic age of cell phones and smart phones, people still prefer using the old but reliable pen to write down their to-do lists.

Giving away gift items like promotional pens are not only a very effective way of gaining customers but they also cultivate employee loyalty. Giving employees gifts make them feel like they are part of your team and making them feel this way gives them more drive to perform better as well as creating a more positive feeling in the company. Promotional pens with the company logo on it can be given away by employees to their friends and family as well.

The pen is the most effective promotional tool for any business owner for a number of reasons:

  • Pens are one of the things businesses use unfailingly each day
  • People are constantly taking notes, writing reports, and jotting down grocery lists
  • and more importantly, people share pens a lot

Promotional pens reaches a vast number of potential customers through sharing.  Every time someone uses the pen it breeds familiarity with your product therefore you are more likely to get a call if your product or service is required and because promotional pens are very useful, a positive association is given to the giver – your company.